Our journey to degrowth
The fashion industry is over producing.
The output of the textile industry has doubled in the last 15 years to reach 100 billion units per year. Most of this will end up in landfill. And it's being accelerated by disposable mindsets and rapidly decreasing number of times garments are worn. We need to move to a place where we produce less, and buy better.
That's why we're committed to changing our collective relationship with consumption. We've reimagined every stage of the clothing lifecycle to conserve resources and improve longevity.
We’re committed to degrowth in the fashion industry. Explore the microsite we published that breaks down the concept alongside our 2022 impact report here.
Designing for longevity
The average piece of clothing is worn only 10 times before being disposed of.
Our wardrobe is crafted with recycled and renewable materials.
Going climate positive
We are a climate conscious business.
All our packaging is plastic-free and fully recyclable, and we transport items internally in reusable, compostable bags. In 2022 we joined forces with Canopy with a commitment to reduce our dependency on forest-based products like paper and card, and over the next year will work with them to prioritise the use of recycled paper materials. The full commitment can be found here.
If your product needs a fix, just let us know.
Recycling and Re_Work
When you’re done wearing it,
we give it a new life.
Our journey to circularity continues, with the goal to have a responsible wardrobe that can be repurposed and recycled in the future. If you would like to find out more or have any suggestions, let us know by contacting us at firstname.lastname@example.org